Unit 5 General Questions
Forecast Output (Sales) 40,000 units
Selling price per unit €20
Fixed Costs €300,000
Variable Cost per unit €10
i. Illustrate by means of breakeven chart the following:
a. The breakeven point
b. Profit at forecast output
c. The margin of safety output
ii. Outline one other function of a feasibility study for Moore Ltd. 25 marks
2.Motor Manufacturing ltd is considering the introduction of a new product. The business has provided the following figures:
Forecast Output (Sales) 30,000 units
Selling price per unit €15
Fixed Costs €200,000
Variable Cost per unit €5
i. Illustrate by means of breakeven chart the following:
a. The breakeven point
b. Profit at forecast output
c. The margin of safety output
ii. Explain Margin of safety
30 marks
3.If the Marketing Mix is to succeed, it must be based on customers needs and must support the required image for a particular product or service.
Analyse, for a product or service of your choice, the elements of the marketing mix. 35 marks
4.Paula and Thomas have recently returned to Ireland having worked with transnational companies for ten years. They wish to set up in business together in Ireland manufacturing a range of new organic breakfast cereal. Paula has particular expertise in production and finance and Thomas in marketing and Human Resource.
Draft a business plan for this proposed new business using 5 main headings, outlining the contents under each heading. 40 marks
5. Michael Kelly is 29 and a graduate with an engineering degree. He has been working in the area of Research and development in a large TNC since graduation. He has a desire to work for himself and feels that the time is right to form his own company in his home town producing electronic parts for domestic appliances. He has asked you to help him write his business plan.
A. Explain the importance of a business plan 20 marks
B.Draft a Business Plan for Michael Kelly's venture under 5 main headings. State relevant assumptions where necessary. 40 marks
6. What is a Business Plan?
Explain its role in business start up 20 marks
7. Outline the benefits of preparing a business plan. 10 marks
8. What is a Marketing Plan?
Evaluate the role such a plan can have for a business 20 marks
9. Within the product element of the marketing mix evaluate product design and product packaging. 20 marks
10.Deirdre Moloney hopes to start up her own business selling cosmetics and personal beauty products aimed at the consumer market. She has approached you as marketing consultant for some marketing advice.
Explain to her the significance of 'packaging, branding and product life cycle. 30 marks
11. Draw and label the 'product life cycle' diagram.
Illustarte the methods a business could use to extend a products life cycle. 25 marks
12.'Many businesses spend large sums of money developing a brand name'. Illustrate thebenefits of branding for the business and the consumer. 25 marks
13.In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public relations (iii) Personal selling 30 marks
14.Evaluate 3 promotional methods for a product or service of yourchoice 30 marks
15. Evaluate Sales Promotion and Public Relatins as forms of promotion. 20 marks
16.Outline the factors a business should consider when choosing a suitable Channel of Distribution. Provide examples 20 marks
17Deirdre Moloney hopes to start up her own business selling cosmetics and personal beauty products aimed at the consumer market. She has approached you as marketing consultant for some marketing advice.
Explain the term Channel of Distribution and recommend a suitable one for her business. 10 marks
18 Outlin and illustrate the term niche market 10 marks
19.Explain the advantages for a business enterprise of adopting the marketing concept. 15 marks
20. Olympian Ltd is a company that produces a range of high quality branded sportswear. Following a lengthy market research process, the firm is now expanding its business to include a new range of Hoodie Tracksuits, aimed at the teenage market.
Outlin the stages involved in the development process of the new range of hoodie tracksuits 20 marks
21.Deirdre Moloney hopes to start up her own business selling cosmetics and personal beauty products aimed at the consumer market. She has approached you as marketing consultant for some marketing advice.
Exlain to her the stages in the development of a new product / service 20 marks
22.Kilronan ltd produces a range of chilled food products. Made from natural ingredients, the firm's award winning products have become household names. It is now one of the leading brands in Ireland and supplies all the major supermarket chains. Kilronan ltd is considering either a merger or a takeover as methods of expansion within the Irish market. It is also considering how it will finance growth.
Distinguish between debt and equity capital as sources of finance for the expansion of Kilronan ltd. 15 marks
23. Discuss, using examples, the factors a manager should consider when selecting sources of finance for expansion. 20 marks
24. Evaluate Debt and Equity Capital as sources of finance for business expansion. 20 marks
25.Discuss two posible challenges associated with starting a new business. 10 marks
26.Outline the internal and external sources of new product ideas for technology companies like Google. 20 marks
27.For a business to survive it needs to grow and expand. Evaluate two methods of expansion 20 marks
28.Discuss the short term and long term implications of business expansion using the following headings:
Organisation structure, Product mix, profitability, Employment 20 marks
29. An Irish compnay, ' All weather Wellies Ltd' identified a niche market for colourful wellington boots of all sizes. The wellington boots are sold mainly online to people wh enjoy the 'great outdoors' and festival goers. The company wishes to expand and add accessories, such as umbrellas, scarves and hats to the product range.
a.Outline the market research techniques available in developing the product range for All weather Wellies Ltd' . 20 marks
b.Explain the term 'market segmentation' with reference to All weather Wellies Ltd'. Discuss the reasons why marketing department of All weather Wellies Ltd' might engage in market segmentation. 20 marks
c. Outline the factors a marketing manager might consider in determining the selling price of products at All weather Wellies Ltd' . 20 marks
30. Illustrate the types of pricing strategies businesses could adopt for their product / service 20 marks
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