Unit 3 - Case Study

Applied Business question 2014 will have 1 question on Unit 3

32 minutes to answer the case study

20 marks = 8 minutes

30 marks = 12 minutes

40 marks = 16 minutes

Answering case study questions

1.Define key words in question

2.State

3.Explain

4.Quote

5.Apply the case

Unit 3 case study questions:

Year (Click link to view case study)	Case	Question
2011	Clothes for Us Ltd	A - Planning
2010	Castlewest Hotel and Conference Centre	B - Skills
2009	RES Ltd	C- Control
2006	Stylish Decor Ltd	A - Activities
2005	Circuit Ltd	C - Activities
2004	Peter Palmor	C - Skills

Management Skills

Management run a business on a day to day basis

Managers develop skills with time and practice

Leading

The ability to influence people to follow a particular path or direction. 

 

• Styles of leadership include:

Autocratic - dictating what needs to be done
Democratic - two way communicating with staff

Laissez faire - letting staff set their own goals and giving complete trust

QUOTE

Explain the quote

• An important leadership task is delegation. 

This involves giving others responsibility to carry out tasks.


QUOTE

Explain the quote

 

Leadership is evident in the case in the following areas

OR

Leadership is lacking in the case

In my opinion Leadership is important because .......................

 

Motivation

Factors that cause people to act in  specific ways can be influenced by management. 

• There are various theories examining motivation. 

Maslow identified a hierarchy of needs that motivate employees.  McGregor identified two types of managers, Manager X and Manager Y.  Both have different attitudes to motivation.
QUOTE

Explain the quote

• Rewards motivate staff

Staff are motivated using financial reward (pay and overtime) and non financial rewards (perks and praise)

QUOTE

Explain the quote

 

Motivation is evident in the case in the following areas

OR

Motivation is lacking in the case

 

In my opinion Motivation is important because .......................

 Communicating

The process of transferring a message between people in an organisation.

 

• Types of motivation

There are various types of motivation, they include

Verbal (meetings, phonecall)

Written (Memorandum, Report, Email, Letter)

Visual (charts and graphs)

QUOTE

Explain the quote

• Barriers to effective communiation

They include, language, noise,information overload, too many people in authority.

 

QUOTE

Explain the quote

• Importance of good communication

Creates high morale, co-operative relationships and good industrial relations

QUOTE

Explain the quote

 

Communication is evident in the case in the following areas

OR

Communication is lacking in the case

In my opinion Communication is important because .......................



Unit 3 Management - Short Questions

Unit 3 Management Short Questions

 

4 minutes per question

Year	Question	Topic
2013	5	WWW
	10	Motivation
2012	4	Delegation
	5	Organisation
2011	3	Meetings
	4	Organising
2009	7	Enterprise v management
2008	5	Meeting
2007	2	SWOT
	7	Motivation
2006	3	Management
	4	Organising
	6	Memorandum
2005	4	Organising
	5	E-mail
	10	Chart
2004	4	Memorandum
	5	Report
2003	3	Organising
	6	Control
	10	Chart
2002	4	Organising
	5	EDI
	10	Memorandum

 Explain the role of:

AGM

EGM

MD

CEO

Memo

E-mail

E-commerce

EDI

AOB

LTD

2002

Q4

Name business – Dunnes Stores

					Shareholders
					Board of Directors
					CEO
Finance Director					HR Director								Sales Director										Marketing Director
1	2	3	4	5	1	2	3	4	5	6	7	8	1	2	3	4	5	6	7	8	9	10		1	2	3	4

The Finance Director has a narrow Span of Control with 4 employees working under them.
The Production Director has a wide Span of Control with 10 employees working under them

Q5.

·         Be environmentally friendly – no need for paper documents

·         Reduce costs – no need for stationary or storage of paper.  People are replaced by technology so wages costs are reduced

·         Improves control – invoices are sent instantly so bills should be paid promptly resulting in good credit control.  Orders are sent as needed so business should have good stock control.

Q10.

Memorandum To: Directors From: Secretary Date: 23/06/11 Re: Notice for AGM Notice is hereby given for the AGM of Tell Ltd: Date: 12/02/2012 Time: 19.00 Venue: Tell Ltd Conference Centre Signed: Mary Smyth Secretary

 

2003

Q3.

Name business – Dunnes Stores

					Shareholders
					Board of Directors
					CEO
Finance Director					HR Director								Sales Director										Marketing Director
1	2	3	4	5	1	2	3	4	5	6	7	8	1	2	3	4	5	6	7	8	9	10		1	2	3	4

Q6.

1. Stock control – staying above minimum and below maximum stock

2. Quality control – using quality inspectors and circles and achieving ISO 9000

3. Credit control – avoiding bad debts

Q10

Bar Chart done in class

 

2004

Q4.

Memorandum

To: All department managers

From: Managing Director

Date: 01/02/2012

Re: Training Day

Training will be provided on:

1. Quality Control

2. Solutions to barriers to effective communication

Signed:

Mary Smyth

Managing Director

2005

Q4

					Shareholders
					Board of Directors
					CEO
Finance Director					HR Director								Production Director										Marketing Director
1	2	3	4	5	1	2	3	4	5	6	7	8	1	2	3	4	5	6	7	8	9	10		1	2	3	4

 

NB Manufacturing Business must have a Production department

Q5.

1.       Viruses – email can often carry a virus that can attack your computer system and loose data

2.       Security – people can hack in to your computer or you may send it to the wrong address

3.       Software and hardware requirements – the person you are sending mail to must have a computer and email account

Q10

Bar chart done in class

2006

Q3.

·         Aims – to run a business day to day

·         Activities – planning, controlling and organising

·         Skills – Lead, motivate and communicate

Q4.

					Shareholders
					Board of Directors
					CEO
Finance Director					HR Director								Production Director										Marketing Director
1	2	3	4	5	1	2	3	4	5	6	7	8	1	2	3	4	5	6	7	8	9	10		1	2	3	4

 

Project 1 Introduce TQM	HR Director	Production Director	Marketing Director
Project 2 Introduce EDI	Finance Director	HR Director

 Q6.

Memorandum

To: All staff

From: Sales Manager

Date: 23/06/11

Re: Commission Scheme

The newly agreed 10% commission scheme on sales will apply from 1 July.

Signed:

Mary Smyth

Sales Manager

 

2007

Q2

Strengths (internal, present), Weakness (internal, present),, Opportunity (external, future), Threats(external, future)

b)

·         A tool for planning

o   SWOT helps the business to prepare strategic and tactical plans to turn weaknesses into strengths.  To avail of opportunities and to be prepared for threats

Q4.

					Shareholders
					Board of Directors
					CEO
Finance Director					HR Director								Production Director										Marketing Director
1	2	3	4	5	1	2	3	4	5	6	7	8	1	2	3	4	5	6	7	8	9	10		1	2	3	4

NB Manufacturing Business must have a Production department

Q7.

Allowing a person to achieve personal goals and realise their potential.

(b)

1. Physiological needs

2. Safety needs

2008

Q5.

Agenda

1. Minutes from last meeting and matters arising

2.Chairpersons report

3.Auditors report

4.Dividend for 2012

5.AOB

Q6.

Strategic Planning

·         Long term planning

·         Prepared by top management

·         Plan to control 10% of US airline market

Tactical Planning

·         Short term planning

·         Prepared by middle management

·         Plan for airline to start flying Dublin to New York in next 6 months

2009

Q2

                                                                                Memorandum

To: Mary O’Brien, Managing Director

From: Peter Murphy, Marketing Manager

Date: 01/02/2012

Re:  Sales Promotions

I recommend the following sales promotions to encourage sales:

1. 3 for the price of 2 on selected stock

2. 10% off next purchase with purchases over €50

Signed: Peter Murphy

Marketing Manager

Q7

• Role

Enterprise (entrepreneurs) role is to take financial risk – Bill Cullen took a financial risk with Renault Ireland
Manager takes a personal risk to their reputation – Managers at Renault Ireland reputation will be ruined if the company do not do well

• Aims

Enterprise (Entrepreneurs) aims to make a profit – Mark Zuckerberg set up Facebook to make money
Manager aims to run the business- Mark Zuckerberg employess managers to take care of the day to day running of his business

2011

Q3
AGM – Annual General Meeting, a company is legally required to have an AGM every year
EGM – Emergency General Meeting, if issues come up during the year the company will call an emergency meeting
Benefits:
1. Allows for face to face communication
2. There are lots of opinions on the issues being discussed as the meeting will not go ahead without the recommended quorum

Q4

(a) Number of subordinates working under one manager.  This can be wide or narrow

(b)

(i) The type of work – difficult tasks requires a narrow span

(ii) Experience of manager – experienced manager can have a wide span

 

2012

Q.4
A.
Giving employees jobs
The employer must pick competent, trustworthy and responsible employees who can do the job

B.

Empowers employees

The employer gives the employees authority and responsibility to carry out work. This will make the employee feel trusted and motivated

· Avoids overwork of one person

Although ultimate responsibility will lie with the manager sharing the work load will allow the manager focus on other areas of business

Q5.

1. Encourages teamwork in an organisation

Will improve staff morale as they are working together across departments

2. Allows organisation to focus on projects

The organisation can put together staff from different department sto complete a short term project

2013

Q5.
Communication: The website provides opportunities for instant communication, both internally and externally. The Website can be used by management to communicate with customers, suppliers and staff.
 E-business. Customers can buy on-line (i.e. online payments) and credit card payments can be taken.

Q10
Demotivated workforce as a result of the autocratic approach, lack of consultation and empowerment. Lack of trust; no delegation; low morale.
High labour turnover and re -training costs for the company.